Today, the West Sussex County Times teams up with Horsham District Council to launch the Window Wonderland competition.
The promotion, organised by the council’s economic development team, forms part of an overall training and support programme - ‘Your Customer Experience’ - for independent retailers across the district, making visits to our high streets and villages more enjoyable and rewarding for all.
Businesses wishing to take part in the Christmas display competition need to register with the Council online at www.windowwonderland.info.
All retail businesses taking part will then be issued with a window sticker to display.
Alongside the council’s competition, the County Times is inviting businesses and readers to send in pictures of festive shop displays in the run up to Christmas. Once businesses have registered and have got their stickers, they will be able to submit their entries to the West Sussex County Times Readers’ competition.
Please send your entries for the Readers’ Competition to email@example.com
As part of a support package, judge Chris Billington, a consultant with Progressive Results Training, has developed a short, top tips video featuring the work he has done with a Henfield independent business.
Horsham District Council Cabinet Member for the Local Economy, Councillor Gordon Lindsay said: “Horsham District is renowned for its excellent selection of independent shops which are a real draw for shoppers. Everyone appreciates a well-dressed shop window or display and at Christmas time these displays are a big part of the overall Christmas shopping experience that makes a visit to our towns and villages so enjoyable.
“I hope many businesses will get involved to reap the benefits of the training available and together make all of our towns and villages a real wonderland of shop windows over the festive period.”
Speaking about the window and display competition Chris Billington said: “Creating a display that attracts customers to stop, look and enter the store is an essential tool in every high street retailer’s armoury. I am pleased to be working with Horsham District Council and their partners to help put the focus on these vital skills at Christmas time.”
The tips video is available by logging onto www.horshamtimewellspent.tv. The winner of the County Times contest will receive a half page business profle in this newspaper. The deadline is Friday, December 7 and further details to follow.