A rapping cartoon camel is at the centre of a new Southern Water partnership with children’s TV network Nickelodeon to save water.
The scheme is with GabiH2O, a new company established to help deliver water efficiency messages to schoolchildren, but it has the support of Nickelodeon UK and Nicktoons whose television programmes are seen by millions of viewers.
Along with children’s favourites Spongebob Squarepants and Power Rangers, viewers are now being introduced to Gabi – a rapping cartoon camel advising kids to turn off the tap when brushing your teeth and take a shorter shower.
This new initiative links with Southern Water’s existing ‘Save Water, Save Energy, Save Money’ campaign which features water efficiency advice delivered by a nine year-old water stewardess.
Gabi also features on Nickelodeon’s bespoke microsite and GabiH2O’s own dedicated website where a host of other advice is available, plus games, videos, music and lots of GabiH2O goodies for kids to win.
There is also a resource kit for teachers to download so that the water cycle can be taught to Key Stage 2 children.
Geoff Loader, Southern Water’s director of communications, said: “This is the essential part of the package to us.
“It complements the resource material we already make available to schools but with the backing of a major children’s TV network, it should open doors to take vital water efficiency messages to a wider audience in a fun way.
“We plan to keep the messaging fresh by running a number of competitions with prizes such as a trip to Nickelodeon Land theme park in Blackpool, adopting a camel at Marwell Wildlife Park, or keeper experiences and mini camel safaris at the Oasis Camel Sanctuary in Suffolk.
“Gabi the camel is the UK’s first animated TV character promoting water efficiency and we’re delighted to be in partnership with GabiH2O and Nickelodeon.”
Based in Worthing, Southern Water serves the majority of Horsham district.