A new ‘Sexercise’ music track has been released today, aimed at helping couples to get athletic under the duvet.
Commissioned by Superdrug, which has a branch in Horsham’s Swan Walk, the track has been designed to sync perfectly with calorie-burning sex sessions and encourage couples to work up a sweat between the sheets.
Following research which shows that couples can count love-making as ‘moderate exercise’, the unique music track has been created as a way to help them improve their fitness. And with UK couples having sex an average of 1.88 times per week and 80% prepared to change their usual sexual routine if it would help them keep fit or lose weight, it seems the track may deliver what they’re after.
The new track was created by a team of fitness experts who first developed a carefully choreographed sex routine to ensure optimum calorie burn and get the best bedroom workout. Then music producers analysed the sexual habits of 2,000 British couples to produce a continuous 22 min 48s sexercise track that compliments the average length of a UK sex session and encourages couples to pace their love-making movements to the changing beat of the music.
Starting with a soft synth tune intro at 90 beats per minute (bpm), which sets the tone of what’s to come, the steady 110bpm build, to the exploding, big bass crescendo at 130bpm and then the sudden drop to a 100bpm dreamscape to finish, the track perfectly times the ultimate sexercise workout to incorporate stretching; warm-up; low, moderate and high intensity exercise and cool-down. And, with the average man burning 101 kCal and women using 69 kCal per average sex session, it’s certainly a lot more fun than pounding the treadmill at the gym.
Speaking about the launch of the track, Caris Newson, head of retail health at Superdrug said: “Over the years the many health benefits of sex have been well documented, from beating stress and relieving pain, to bringing couples together and boosting confidence, as well as, of course, as a form of aerobic exercise. We commissioned this track as a fun way to show the health benefits an energetic love making session can have. It’s an easy way for couples to incorporate exercise in to their daily routine, but just remember to always practice safe sex. Whether it’s advice on sexual health, family planning or weight management, our in-store healthcare experts at Superdrug are available to offer free advice to help customers with their health and wellbeing goals in 2015.”
When asked on her thoughts on the sexercise track, Dr Pixie McKenna, brand ambassador for Superdrug said: “I think it’s a fabulous way to incorporate exercise into your daily routine and I’d love to hear from couples who have tried it out. I recommend people aim for half an hour of exercise every day and sex can definitely play a part in this along with getting off the bus a stop early or taking the stairs instead of the lift. It needn’t all be hours spent sweating down the gym for it to be effective.”
The research found that it’s not just the physical benefits of sex which should be championed as, of those polled, 78% of Brits said they felt more body confident after having good sex too. This positive sentiment chimes with Superdrug’s support of the recently launched Be Real body confidence campaign, encouraging a change in attitude to body image and putting health above appearance. Superdrug aims to support the campaign by promoting healthy living and wellbeing over just weight loss and highlighting how small, sustainable changes to normal routines can have both a physical and emotional improvement on overall health.
As well as being available to stream free from Spotify, the new sexercise track can be downloaded free from www.superdrug.com/sexercise