Sally Traffic joins air ambulance bike fund-raiser

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BBC Radio 2 travel reporter Sally Traffic has signed up to Kent, Surrey and Sussex Air Ambulance’s first-ever Double 100 Bike Challenge.

Sally Boazman is well known to listeners for her travel updates and regular chats on the Steve Wright, Simon Mayo and Jeremy Vine shows and is affectionately known as Sally Traffic.

Now she has agreed to be the driving voice behind the life-saving charity’s Double 100 on July 3, which it is hoped will become an annual fundraising event.

Almost half of the missions flown by the two helicopters based at Marden in Kent and Dunsfold in Surrey are to road traffic collisions.

Sally said: “Every day I see how the Air Ambulance saves lives across the country so I’m thrilled to be supporting the Kent, Surrey and Sussex helicopters’ Double 100 Bike Challenge.

“The money raised is vital in maintaining this incredible service and I’m proud and delighted to be part of it.”

Sally has become a national cult figure and is even known as the patron saint of road-users. She has also been voted one of the most attractive female voices on UK radio.

Riders are still needed to take part in the inaugural Double 100 which starts and finishes at Dunsfold Park - the home of BBC’s Top Gear.

Sally will be at the helicopter base to welcome cyclists back and celebrate their amazing achievement with family and friends.

The 100-mile or 100km route, depending on fitness, will take in towns and villages around Cranleigh, Crawley, Lingfield, Tunbridge Wells, Hartfield, Turners Hill and Horsham.

All entrants must pay a registration fee of £25 and a minimum sponsorship will be required which will go towards the £3.4m cost of keeping both helicopters flying.

Kent, Surrey and Sussex Air Ambulance carry a specialist doctor and paramedic on board who can carry out advanced medical procedures at the scene of an accident or medical emergency.

For more information about the Double 100 and to register call Veronica Wiseman on 01622 833833 or email

Photo: Sally Traffic in truck.