British Home Stores has launched a campaign ’to garner support’ following its administration announcement.
In a statement the retailer revealed its national ‘Guerrilla’ style campaign which has seen ‘#SaveBHS’ projected onto landmarks around the UK.
It said: “The 11,000 colleagues working for BHS are keen to rally the backing of the nation to prevent the famous British brand from disappearing from the High Street.”
Tony Holdway, marketing and creative director of BHS said: “The #SaveBHS campaign speaks on behalf of the 11,000 staff at risk and our millions of customers all over the UK who do not want to see another British institution disappear from the great British high street.
“We have received overwhelming support from staff, customers and suppliers, since the announcement. These are people who have shopped with us, worked with or for us, often for many years, and always saw BHS as a permanent fixture on their high street.”
On Monday night an hundred foot tall images was projected onto Blackfriars Bridge, Marble Arch and Wellington Arch in London as well as the Marylebone Road, London head office.
Reports are the slogan will be seen elsewhere, in addition to being used on social media to ‘encourage mass public backing’.
Mr Holdway is calling for people to get involved.
“Join us in support of British Home Stores, tweet or Instagram us with your messages using #SaveBHS. We do not intend to go down without a fight.”