Horsham has been named among the top 10 of the UK’s towns which could attract luxury shop brands - such as Gucci and Prada.
Other big names which could be attracted to the town are named as iPhone and iPad manufacturers Apple and global fashion brand Reiss.
Location experts CACI have identified Horsham among towns with the greatest overall shopping potential in a report for the magazine Property Week.
Horsham is ranked second in a top 10 ‘premium opportunites’ for retailers in the UK, behind Woking, with Crawley in third place.
The report looks at the relationship between luxury and premium brands and customers and along with Gucci and Prada also names John Lewis - which opened an ‘At Home’ shop in Albion Way in Horsham in June - as potential investors.
CACI consultant John Platt said: “Mass-market operators tend to appeal across the board; they form the basis of most middle-income shoppers’ wardrobes, but at the same time you see affluent consumers trading down and the less affluent consumers trading up to shop at them.
“It is important then that any retail centre has the right mass-market offering.”
The report highlights 17 towns in the south east in the top 100, including Crawley, where shopping centres have headroom to expand, according to location experts.
“Obviously each brand has different store networks and expansion plans, and not all would be wise to expand into these towns, but it shows there are opportunity areas out there.”
The rankings look at the relationship between luxury brands and affluent customers who are more than likely commuting into London for work.
“During the week the capital might fulfill their premium retail requirements, but there is an opportunity to increase the premium retail offer to serve them at the weekends,” says the report.
“There is also a strong opportunity here for more upmarket catering outlets.”