Charity creates Christmas e-card

Action Medical Research unveil their first Christmas e-card SUS-151216-101928001
Action Medical Research unveil their first Christmas e-card SUS-151216-101928001

Horsham-based children’s charity Action Medical Research has unveiled its first ever animated e-card created in-house by its communications team.

The short animated clip, which features two robins who deliver a pair of booties to a family with a baby at Christmas, can be sent to any number of email addresses; users are asked to make a donation to the charity, which funds much-needed research to help sick and disabled babies and children.

The cute concept for the e-card was devised by staff in the communications department who then created the animation and music.

“We’re really pleased to be able to offer supporters a Christmas e-card this year,” says Sarah Moss, director of communications.

“We wanted a story which would reflect our work to make a difference for sick babies and children. We hope that people will share this with friends and family and will consider making a donation as they send it.”

With the help of its supporters, Action Medical Research has played a significant role in many medical breakthroughs for more than 60 years, from the development of the first UK polio vaccines to the use of ultrasound in pregnancy.

The charity is currently funding research into meningitis, Down syndrome, epilepsy and premature birth, as well as some rare and distressing conditions that severely affect children.

For further details and to send your own e-card from Action Medical Research, visit

Report and picture contributed by Action Medical Research.