A Horsham business event showcasing tips and tricks for online success saw the Capitol Theatre packed out on Friday (January 31).
Digital agency BritWeb, based in the Carfax, initially planned to host one free session, but after it sold out in three days, added a second.
More than 150 local businesses attended to learn about marketing trends and initiatives to boost their online profitability.
The event’s keynote speaker was Tim Fifield, BritWeb’s business development director, whose presentation focused on the importance of knowing your customer and creating content that addressed their needs.
He said: “Too many business websites address their potential customers by talking about themselves and, in the process, completely ignore the needs of the people they are intending to serve.
“Most people arrive at your website with a specific challenge or desire.
“A good website will address that need with inclusive text, relevant imagery and compelling calls to action.”
He outlined ways to reach out to customers online and stressed the importance of the strong role the mobile web has to play in an online strategy.
He explained: “According to GlobalWebIndex, 50 per cent of the average global mobile web users now use mobile as either their primary or exclusive means of going online.
“In addition 57 per cent of users say they won’t recommend a business with a poorly designed mobile site.
“It’s time for businesses to wake up to the amazing opportunity with mobile communication.”
Attendee Mark Sillett, from Sillett House in Wimblehurst Road, was an enthusiastic attendee.
He said: “We loved this session. It really opened our eyes to the opportunities of the mobile web and we’ve already booked onto BritWeb’s forthcoming education programme.”
Dan Purchase, managing director at Britweb, said: “I am very pleased with the way the event went. Tim’s presenting style is very engaging and he really gets people engrossed in the content.
“The Capitol is a great venue and we’re looking forward to running another free event next year.”
Details of the events content is available on BritWeb’s blog