Endorsement from engineering experts

Have you ever stepped into a lift and wondered how it manages to run so smoothly?

Well it’s thanks to engineering experts like those at HEIDENHAIN that this is made possible.

Based in Burgess Hill, Sussex, HEIDENHAIN (GB) Ltd is the UK subsidiary of Dr JOHANNES HEIDENHAIN GmbH, the global market leader in the development of superior technology used in high-precision motors, motion control and machining systems.

Faced with the challenge of promoting their products to new audiences within the UK engineering and manufacturing industries, HEIDENHAIN (GB) Ltd called in local marketing and creative experts Jumpstart.

Jumpstart has now launched a new website - www.heidenhaingb.com - which combines easy navigation with clear communications to showcase the range of HEIDENHAIN products and applications.

A new strapline, “The Measure of Excellence” and promotional campaign (including the company’s first online advertisements) highlights HEIDENHAIN’s famous precision, and uses striking designs and distinctive colours to help the company stand out from the crowd.

Their precision design has made HEIDENHAIN experts in their field, and by working with Jumpstart on a new marketing strategy over the next 18 months, they’re also aiming to set a new standard in B2B marketing within the UK engineering industry.

HEIDENHAIN Managing Director Neil Prescott said: “I have been delighted with the enthusiastic and professional approach of Jumpstart.

Having quickly understood our requirements, they have already enhanced our branding with creative advertisements and promotional material. I look forward to working with them throughout 2013 and beyond.“

Fiona Mulliner, Jumpstart Director, said: “We’ve thoroughly enjoyed getting to know the HEIDENHAIN team, and look forward to continuing to work with them to develop their brand and grow their business in a highly competitive market.