Seventy business-minded people were glued to their seats for over an hour last week when Amazon UK’s No1 best-selling small business marketing author, Dee Blick, was guest speaker of the Billingshurst Chamber of Commerce.
‘The Marketing Masterclass’, delivered by the Horsham-based writer and marketing guru, coincided with the launch of her latest book, ‘The 15 essential Marketing Masterclasses for your small business’. Each attendee went home with a signed copy.
Delivering some key essentials of her advice, Ms. Blick emphasized the individual talents of small businesses. “So often, these strengths are obvious to the companies themselves yet are overlooked, but are of great interest to customers, so use them”. Ms. Blick stressed that marketing it not a ‘one off’ and needs a regular commitment of time – even if it is a few hours every Sunday. She said that personalization of materials is essential and makes them powerful. “Resist ‘cutandpasteitis”, she stressed, and a company’s imagery – its identity, logo and the quality and style of every presentation - reflects the company itself.
“Move outside your comfort zone and do things differently”, she said, “set goals and take calculated risks”. Ms. Blick challenged the notion that in today’s cyber world of social media, that ‘traditional marketing’ doesn’t work. “It depends on your audience”, she said giving examples of how while Facebook and Twitter may be right for some, simple, direct mailers may be best for others.
“Be brilliant at the basics”, she said, “And see marketing as an investment, not an expense”.
Introducing the highly respected speaker, Chamber Co-Chair, Susan Venturi, said, “Dee is a star in the marketing firmament and we are lucky to have her here in Billingshurst tonight. This presentation is the first in our Chamber’s Trophy Events programme, and it is our objective that everyone goes away from each having learned something that will help their business. That is the Chamber living its strategy to provide members with an ‘extra dimension’”.
Dee Blick concluded, “I was so excited to be invited by the Chamber and to present their first Trophy Event seminar. The room was packed and the evening buzzed. The networking was incredible”.
Report and picture contributed by Martin Spurrier.