Beauticians swap uniforms for jeans and g-strings

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Staff at a health and beauty clinic in Pease Cottage will swap their uniforms for jeans, bikini tops and belly button jewellery for Jeans for Genes 2013 on Friday (September 20).

Each lady will also show a flash of g-string and a tattoo.

All profits from Double Denim manicures or pedicures at Purelife Solutions Health & Beauty Clinic will go towards raising money for Genetic Disorders UK.

Victor Regis, managing director, said: “Is Double Denim a fashion black hole? Definitely not when it’s our front and back view of kick-ass jeans.

“Jeans for Genes is a great cause and we’re happy to donate the profits from our Double Denim hands and toes during September to help to make a difference.”

The national charity aims to transform the lives of children with genetic disorders.

Jeans for Genes Day invites everyone across the UK, from nurseries and schools to companies, to wear their jeans for the Day in return for a donation.

Free fundraising packs are available at or by calling 0800 980 4800.