Hound Waves radio, part of the Be Lungworm Aware campaign from Bayer, will run for 24 hours on March 7 and is backed by celebrities and animal charities such as the Blue Cross, Hounds for Heroes, The Retired Greyhound Trust, Wood Green – The Animals Charity and Hearing Dogs for the Deaf.
The station will feature ‘dog’umentaries, live link-ups to Crufts, dog fashion tips and bedtime stories as well as advice for dog owners on keeping their precious pooches happy, healthy and safe.
A number of celebrity supporters and organisations have already pledged their support to the station including Huey Morgan who features in a Doggy Island Discs segment, Blue Peter’s Peter Purves, comedian Sean Hughes, finance expert Alice Beer and Gok’s Fashion Fix’s Brix Smith-Start.
Other specially commissioned ‘dog’umentaries include the work of Hounds for Heroes; a ‘Day in the Life of The Blue Cross’; an insight into charity ‘Mission Rabies’ featuring TV Vet Luke Gamble; and special features on the vital work of the Pet Blood Bank, Medical Detection Dogs and Pets as Therapy.
The station programming will also include hourly dog related news bulletins focused on the lungworm Angiostrongylus vasorum as well as slots dedicated to pet owner problems featuring the ‘Canine Angel’ as Hound Waves agony aunt; pet finance; health and sport.
It will air on multiple platforms - streamed on the Bayer Jungle for Pets Facebook page (facebook.com/jungleforpets) and via the Lungworm website (lungworm.co.uk) The programming will also be broadcast at Crufts and feature live link-ups from the NEC.
The station, a UK first for dogs and dog lovers, aims not only to raise further awareness of the potentially fatal lungworm but moreover deliver the strongest call to action to date to ensure the public ‘ACT’ on the threat it poses to their dogs; as well as celebrating British pet owners’ unique relationships with their four legged friends.
Watch this video for a preview of the celebrities that will feature on Hound Waves