LETTER: Challenge for Sussex firms

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Since launching in 1986, NSPCC’s Childline has been a place for children to turn even when it feels like no one else is listening.

The most common issues are family relationships, low self-esteem and unhappiness, abuse, bullying and online bullying and self-harm.

To date Childline has helped over four million children. But right now the service can only answer three out of every four contacts from children.

In order to answer every child we need more investment so we can grow to meet the demand.

To help us continue with our work we have launched the 30 for 30 initiative which calls for 30 companies across Sussex to raise £2,000 each so the free 24/7 counselling service can reach more young people needing support.

It costs £30,000 a day to run Childline. Below are examples of how the money raised could be used:

£4 could pay for a child to speak to a Childline counsellor.

£130 could fund a Childline supervisor for 24-hours to provide crucial support to the most vulnerable callers who can often phone in desperate situations.

£2,000 could fund the charity’s volunteer development programmes, making sure that when a child calls, the counsellors are equipped to give them exactly the support they need.

I hope businesses across Sussex will support Childline’s vital work by signing up to the 30 for 30 initiative.

For more details email moira.mitchell@nspcc.org.uk or call 01634 564 739.

Moira Mitchell

Community fundraising manager, National Society for the Prevention of Cruelty to Children (NSPCC), Weston House, 42 Curtain Road, London EC2A 3NH

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