Move over Lassie, there’s a new famous dog in the area.
Plummer Terrier Jess, who lives with her owner Georgina in Rudgwick, has been chosen to star in pet supplier Pets at Home’s new advertising campaign.
The advert will air before the new ITV series of ‘For the Love of Dogs’, presented by Paul O’Grady.
Owner Georgina Swallow said: “I can’t believe that Jess has been chosen to star in the new Pets at Home campaign.
“We can’t wait to see the clip and hope that the millions of people watching will enjoy it as much as we will.”
Jess was chosen from thousands of entries to appear in the TV spot before the show, which launched on Thursday, September 1.
Pets at Home launched a search for real life footage of pets last year, and Ms Swallow, Jess’s owner, entered a short video of her dog’s antics.
Jess was filmed running with a cone on her head.
Scott Jefferson, marketing director at Pets at Home, said: “This sponsorship ident has been created by us and our customers to celebrate the unique relationship UK pet owners have with their pets.
“This is the third year in a row we’ve partnered with For the Love of Dogs; it’s fantastic that pet owners get to continue sharing their pet’s antics with the nation!”
Since its launch in 2012, Paul O’Grady: For the Love of Dogs has become a firm favourite with viewers securing two National Television Awards and was BAFTA nominated in 2013.
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