Winners unveiled in product competition for elderly

Swivel Hatch by Florence Pike an entrant in the Future Perfect Company's "Designing the Future" competition.
Swivel Hatch by Florence Pike an entrant in the Future Perfect Company's "Designing the Future" competition.
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A Horsham business designing products for people facing the challenges of later life has announced the winners of its latest competition.

“Designing the Future”, open to University of Brighton students, encourages entrants to create attractive and innovative products to allow older people to continue to live enjoyable, active and independent lives.

It was run by the Future Perfect Company, based in Horsham and founded by Philippa Aldrich in 2009 after spending 20 years as a city lawyer.

Winner Xenia Moseley and runner-up Florence Pike competed against a record number of entrants to secure a combination of mentoring and cash.

Ms Aldrich said: “Designing for the Future competition has come a long way since we started it three years ago.

“Begun as a brief for one small group of students within the Faculty of Arts at the University of Brighton, the competition has steadily gained recognition as a touch point for discussion about design for our ageing population, whether at the Age UK national policy conference, the BSRA Science of Ageing conference or the Mobility Roadshow.”

Winner Xenia Moseley designed a family tree card game, which allows people to discover and remember the person behind the name, while Florence Pike based hers on research that suggested as many as a million over-65s say they are often lonely, creating a Swivel Hatch, which transforms a garden fence into a meeting point.

Visit www.thefutureperfectcompany.com