A SWEET-TALKING speaker has been lined up for a gala dinner for Sussex businesspeople.
Jo Fairley, co-founder of premium confectionery range Green & Black’s will speak at a dinner organised by Chamber of Commerce Sussex Enterprise, to be held on the Wenesday November 3 at 6.30pm at Goodwood House. Jo’s presentation will show the determination needed and the risks involved in building a business and exploiting a niche market. She will also show the power of branding, how business can be both ethical and highly successful, and why the consumer’s intelligence should never be underestimated.
Jo and her entrepreneur husband set out to market the world’s first organic chocolate, deciding on ‘green’ to represent their environmental and social ethos and ‘black’ to represent their high-quality cocoa beans.
Green & Black’s immediately picked up a host of awards for entrepreneurial and ethical achievement.
The business was amongst the first to highlight the social responsibility of food producers, and the first UK business to earn the Fairtrade mark.
The fortunes of the Maya Indians in Belize who grow the cocoa have since been transformed, with seven times more village children attending secondary school.
The Gala Dinner evening will kick off with a champagne reception in The Great Hall, followed by a fabulous three course meal.
For more information contact Mark.Froud@sussexenterprise.co.uk or call 0844 37 595 50.